Spotlight cast on Central Coast Vietnam
VIETNAM A new initiative known as the Central Coast Vietnam Destination Marketing Organisation (DMO) sees industry partners working together with Danang Tourism to brand Vietnam’s central coast as Southeast Asia’s next go-to tourism destination.
With an aim to promote the region as a contender to established market leaders such as Bali, Phuket and Koh Samui, its founding partners include hoteliers, resort and golf course owners, and travel operators: The Nam Hai; Crowne Plaza Danang; Hyatt Regency Danang; Fusion Maia Danang; Furama Resort Danang; Grand Mercure Danang; The Ocean Villas; Angsana Lang Co and La Residence Hue; Montgomerie Links and Danang Golf Club.
Its marketing campaign coincides with the launch of direct Dragonair flights between Hong Kong and Danang from March 28. Having identified Hong Kong as a key target market, the new thrice-weekly flight services are expected to facilitate more traffic between the two destinations.
Melbourne Convention Bureau Lures Global Global Incentives Market
AUSTRALIA The Melbourne Convention Bureau, together with 30 hotels, venues, attractions, and team-building companies, is offering global incentive and corporate travel reward planners a series of special promotions designed to make booking and planning events in Melbourne seamless and more cost-effective. Almost 80 complimentary services or discounts come under the programme, Melbourne Values You, providing planners value-added benefits such as free wireless, upgrades for hotel rooms, reduced entry into attractions and F&B packages. The offer is applicable to corporate meetings, incentive programmes and conferences with a minimum of 100 delegates travelling at the same time, with at least two nights’ stay in Melbourne. Groups will have to be confirmed for Melbourne by 31 December, 2013, and travel by 31 December, 2014.
MyCEB’s stellar performance on 2012 stage
MALAYSIA The Malaysia Convention & Exhibition Bureau (MyCEB) achieved a fulfilling year in 2012, securing business events worth RM634.9 million (US$204.3 million) in economic impact for Malaysia for the year. Some significant wins include the 127th International Olympic Committee (IOC) Session 2015, Asian Congress of Architects 2014 and the Offshore Technology Conference Asia 2014, expecting a total of 35,482 foreign delegate arrivals into the country.
During the 2012 financial year from January to December, it had also successfully secured 26 association meetings, to be held in Malaysia over the next five years. “Bids won cover a wide spectrum of industry sectors especially those identified as National Key Economic Areas (NKEA) under the country’s Economic Transformation Programme (ETP). The breakdown of delegates can be divided into 58 per cent of association meetings and 42 per cent corporate and incentive meetings,” said Zulkefli Haji Sharif, chief executive officer of MyCEB.
In the same year, MyCEB also supported 255 business events, with 50 per cent comprising corporate and incentive meetings, 44 per cent association meetings and 6 per cent exhibitions. These events supported have been estimated to drive a total economic impact of RM1.2 billion, with more than 130,000 delegate arrivals.