The Exhibition and Event Association of Australasia launched a national advocacy campaign aimed at showing the “power of exhibitions” early this week, with a male-dominated panel concluding the breakfast launch.

The campaign launch was attended by NSW Deputy Premier Andrew Stoner, who stressed the government’s commitment to the exhibition and event sector.

Panellists discussing the “power of exhibitions” included Diversified Exhibitions’ Matt Pearce, AEG Ogden’s Geoff Donaghy, Fisher and Paykel’s general manager of marketing, Peter Russell, the MCEC’s chief executive, Peter King, and CEO of the Gaming Technologies Association Ross Ferrar. The facilitator was author and former editor of AFR Boss Magazine, Catherine Fox.

EEAA chief executive, Joyce DiMascio said there were two tiers to the new campaign – the first was about the effectiveness of exhibitions as a marketing channel and the second was about their flow-on benefits.

“The campaign features ambassadors for the sector, people with skin in the game who tell us about the Power of Exhibitions in their businesses. Their messages are at the heart of our campaign – they are unscripted, authentic and powerful,” she said.

You can view the video by visiting