May 31, 2022 | By Bronwen Largier | Image: Tourism Australia

BESydney is backing up its women’s health win reported yesterday with another business events victory, this time in the innovation space, with Sydney to host the first Australian iteration of Unbound’s international innovation festival series later this year.

Unbound is promising 5,000 in-person attendees at the event, known as both Converge Australia and Converge AU, at ICC Sydney in October 2022, along with a global streaming audience of 10,000. The highly qualified delegate pool is expected to comprise 75 per cent decision makers and 40 per cent startups, scaleups and small to medium sized businesses. Attendees are expected from 75 countries.

The event is anticipated to generate $4.9 million for the New South Wales economy.

“These festivals are a global series of events connecting brands and corporations with startups to learn more about the latest offerings in cutting-edge technologies,” said the NSW Minister for Enterprise, Investment and Trade, Stuart Ayres.

Three thousand international delegates are forecast to attend the event.

“The momentum of Sydney’s tech scene right now combined with the growing presence of world-leading talent and research breakthroughs at our leading institutions positions Sydney as an attractive destination for international delegates to learn, collaborate and do business,” said BESydney CEO Lyn Lewis-Smith.

The CEO of Unbound, Daniel Seal, has indicated the event may have longer than a one year run in Sydney.

“We operate in leading global cities and partner with forward thinking governments like the NSW Government and trade agencies to deliver our unique innovation festivals and are excited to deliver Converge AU in Sydney in 2022 and beyond,” he said.