May 17, 2021 | By Bronwen Largier
Adelaide has won its bid to the host the 2024 International Wheat Congress.
The event is expected to see 1,000 delegates attend, with an estimated economic impact of over $5 million.
“Hosting this prestigious Congress is an exciting opportunity to showcase globally why South Australia is such a successful leader in Agtech,” said South Australia’s Premier Steven Marshall.
The Bureau’s strategy for winning business events for South Australia that underpin the State Government’s key economic drivers is giving rise to an increasingly long-term success story for the entire state,” said CEO of Adelaide Convention Bureau, Damien Kitto.
“This significant international business event win, on top of the recent successful World Potato Congress bid certainly adds merit to our approach in attracting events within this field and our reputation internationally as an agriculture destination specialist.”
Led by Adelaide Convention Bureau, the bid was a collaboration between the bureau, the University of Adelaide and the South Australian Research and Development Institute (SARDI), with financial support from Tourism Australia’s Business Events Bid Fund.
Australia exports 70 percent of the 22 million tonnes of wheat produced nationally each year. Adelaide’s wheat industry is worth $2.4 billion and accounts for 12 percent of the nation’s wheat exports. Agtech is one of the state’s key economic growth pillars.