The South Australian Tourism Industry Council (SATIC) has named the Adelaide Convention Centre’s (ACC) own Cellar Door Wine Festival as the winner of the 2012 South Australian Tourism Award (SATA) in the festival and events category.
The festival, only in its second year, attracted more than 6500 visitors in 2012, providing an opportunity for visitors to sample free tastings from 150+ wineries across 12 iconic regions, and all under one roof in the heart of Adelaide.
Managed by the ACC, the festival is now the largest consumer wine event in the country, showcasing two of South Australia’s key tourism drawcards – premium wine and food.
ACC chief executive Alec Gilbert said the award demonstrates the centre’s capacity to create and stage high quality large scale consumer events.
“We were incredibly excited the festival was selected as a winner from amongst 12 outstanding finalists,” Mr Gilbert said.
“The Cellar Door Wine Festival showcases the local wine industry to local, national and international consumers and wine buyers and demonstrates the ACC’s commitment to promoting South Australian food and wine.
“Next year’s festival is shaping up to be bigger and better and has already attracted 30 new wineries to participate and will feature thousands of wines from 13 iconic South Australian regions.