November 10, 2021 | By Bronwen Largier

Accor Pacific CEO Simon McGrath will join Crown Resorts as CEO of Crown Sydney and Head of Hospitality across the whole Crown Resorts Group, which comprises properties in Melbourne, Sydney and Perth.

In his new role, McGrath will be responsible for strategic oversight of all operations, marketing, branding and business development at Crown Sydney which includes a 349-room six-star hotel, retail outlets, event spaces, a spa and pool and a number of restaurants including major international brand Nobu and a new offering by Michelin starred chef Clare Smyth called Oncore, which opens next week.

According to Crown, McGrath’s other role as Head of Hospitality will see him “play a strategic advisory and leadership role to enhance customer experience and ensure continuous innovation remains at the centre of the Group’s strategy” for their three resorts.

“We are pleased to have attracted such a respected industry leader to Crown,” said Crown Resorts CEO and Managing Director, Steve McCann.

“Simon’s international credentials means he brings to Crown Sydney an unparalleled understanding of the operation of luxury hotels and global hospitality businesses.

“While it’s been incredible to see Sydneysiders embrace Crown Sydney over the last year, it’s now time for the world to experience it, and for us to use this great asset to help market ourselves as a prime destination in a very competitive market. This resort was built to compete with the best in the world and set a new benchmark for luxury experience and service.

“Under Simon’s stewardship we look forward to seeing Crown Sydney exceed its potential.”

McGrath will start his new role in February next year.

Crown’s set of three casinos which make up central elements of their three resorts have been subject to inquiries in all three states for their suitability to hold gaming licences due to practices and processes within the group. Alongside this, the hospitality and entertainment giant has seen a significant turnover of staff in its executive positions as part of its “significant business transformation program”.