Malaysia – Accor is focusing expansion efforts on Malaysia, according to a recent announcement to beef up its hotel network with an additional 12 properties throughout the country.

The group is targeting to increase its Malaysian network to more than double in size, from eight hotels with 2520 rooms to 20 hotels of over 5000 rooms across all hotel segments by 2015.

“Accor sees Malaysia as one of the top tourism destinations in Southeast Asia. The country is full of potential and has plenty of room for us to grow,” said Gerard Guillouet, SVP for Accor Malaysia, Indonesia and Singapore.

The mix of hotel segments in Accor’s pipeline includes 15 per cent upscale properties, 40 per cent midscale, and 45 per cent economy. The long-term strategy has also been to emphasise development in central Malaysia, and to eventually expand into other regions, including Penang, Perak, Selangor, Melaka, Johor, Sabah, and Sarawak.

Latest Accor additions in Malaysia include the 513-room upscale Pullman Kuala Lumpur Bangsar and 113-room Ibis Styles Ipoh.

“Just in time for ‘Visit Malaysia Year 2014’, we expect to open several hotels in both Peninsular and East Malaysia this year, including Mercure Kota Kinabalu Metro Town, ibis Styles Ipoh, and ibis Styles Sandakan Waterfront,” Mr Guillouet added.