December 2, 2021 | By Bronwen Largier

Hotel group Accor has taken on naming rights for Stadium Australia at Sydney Olympic Park, which hosted the opening and closing ceremonies for the Sydney 2000 Olympic Games and countless concerts and sporting events since.

The newly christened Accor Stadium can host 100,000 people for concerts and 80,000 for sporting events.

The venue will also soon feature one of the world’s largest LED screens at 1,200m2.

“Accor is dedicated to creating incredible customer experiences, and Accor Stadium firmly aligns with this vision.  We are immensely proud of this partnership, which is an investment in limitless experiences that bring people together, from world-class concerts, to sporting and family events,” said CEO of Accor Pacific, Simon McGrath.

“This commitment also expresses our support for tourism, hospitality, events and travel, which play a vital role in our culture.”

The naming rights deal is set to last at least seven years.