Sydney will shine brightly in 2016 with direct selling company, Nu Skin, confirming the Harbour City for an incentive worth up to A$50 million to the New South Wales (NSW) economy.

The host destination for the 2016 Nu Skin Greater China Success Trip was announced recently at the Nu Skin Academy event in Macau. Business Events Sydney (BESydney) CEO Lyn Lewis-Smith was in attendance for the reveal.

This is one of the largest incentive wins in BESydney’s 44-year history and one of the largest incentives to ever hit Australia’s shores.

“It’s a milestone in the making,” Ms Lewis-Smith, said.

“Sydney shines as a strategically-important destination for Asian corporates looking to reward, motivate and inspire their top sales people. The city is a firm favourite for Asian companies, and this win is testament to this.”

The incentive will see Nu Skin’s qualifying sales staff from China, Taiwan, Hong Kong and Macau travel to Sydney for a five-day program in April 2016.

“Sydney has exceeded every expectation… Throughout this journey its stakeholders have united for a cohesive, whole-of-city approach which we have not witnessed before,” Nu Skin Greater China regional president, Andrew Fan, said.

“I am confident that Sydney will deliver an outstanding incentive program.

“Our sales people will feel motivated and inspired by Sydney as the 2016 host destination and this is sure to drive sales performances.”

The Nu Skin Greater China Success Trip bid involved the commitment and collaborative efforts of ‘Team Australia’ – BESydney, Destination NSW, Tourism Australia, Sydney Harbour Foreshore Authority and Sydney Airport Corporation Limited worked together to secure this substantial piece of business.

Destination NSW CEO, Sandra Chipchase said China was the number one inbound market for NSW and supporting BESydney’s efforts to win incentive groups from China was a central platform of the organisation’s China tourism strategy.

“The NSW Government aims to double overnight visitor expenditure by the year 2020 and events such as Nu Skin are central to delivering that result.

“Destination NSW was delighted to make a major commitment to Sydney’s bid to secure this record breaking event for NSW.”

In addition to the 2016 Nu Skin event, BESydney has secured $278 million worth of confirmed business for the future. And these numbers will continue to grow.

Sydney will welcome a host of high-profile business events in 2015, attracting international experts, thought leaders and innovators with the aim of collaborating with Australia’s local talent.

“The business events we secure for Australia are major drivers of both the visitor and knowledge economies, and a magnet for global talent,” Ms Lewis-Smith, said.

“We bid competitively to secure international conferences and meetings that bring the world’s best and brightest to Sydney to connect, collaborate and innovate.

“We currently have a number of Asian events worth a total $87.3 million secured for Sydney and NSW from now until 2016.”

In the last three years, 91 events from Asia have been held in NSW, contributing $164.5 million to the economy.

Last financial year, events delivered from Asia accounted for 40 per cent of BESydney’s overall number of events. Of these, one third was from China.