In light of the $50 million commitment to the business events industry by the federal government, the Business Events Council of Australia (BECA) conducted a survey of Australian business event owners, hosts and organisers in order to determine their confidence levels across 2021.
Attracting 149 responses, the survey found that the number one barrier being faced by both owners and organisers of business events in 2021 is uncertainty regarding future outbreaks and the corresponding tightening of travel and gathering restrictions. This was closely followed by financial risk which is translating into boards being hesitant to commit to holding a business event.
Other findings were that 62 per cent of organisers and 30 per cent of owners have already cancelled, postponed or moved to 100 per cent virtual events for the first quarter of 2021. Also, 57 per cent of organisers and 25 per cent of owners have already cancelled, postponed or moved to 100 per cent virtual for the first half of 2021.
Of the domestic multi-day business events still tentatively scheduled for 2021, the confidence that they will continue in-person can be viewed in this table:
This survey was supported by BECA’s members and stakeholders.