The Melbourne Convention Bureau (MCB) this week reported an impressive $246 million boost to the local economy from the 175 business events it secured in the 2013/2014 financial year, 32 per cent increase from the previous year.
Bureau chief Karen Bolinger said the organisation’s performance for the 2013/2014 financial year was a remarkable achievement in what was a challenging, yet rewarding year.
“The competition to secure business events for Melbourne is now stronger than ever before, so to finish the financial year up on the previous year is fantastic,” Ms Bolinger said.
“Melbourne’s IQ strengths enabled us to secure four major international association conferences – the World Congress on Public Health, the World Congress on Intensive and Critical Care Medicine, World Engineers’ Convention and XIII International Congress of Dermatology – which will collectively contribute over $48 million to the Victorian economy from 2017 to 2021.
“By hosting the 22nd World Diabetes Congress in December and the World Congress of Cardiology and International Congress of World Federation of Hemophilia in May, an estimated $100 million was injected into the state’s economy from the the 20,000 delegates in attendance.”
Ms Bolinger continued by saying that the value of securing and hosting major international conferences in Melbourne was proven by the findings from MCB’s Melbourne Convention Delegate Study 2013, released in February earlier this year.
“The study concluded that business events is one of the highest yielding sectors of Australia’s visitor economy and drives first-time visitation to Melbourne and Australia, but perhaps most importantly, is critical in furthering developments in scientific and medical research.”
For more information visit www.melbournecb.com.au