NEWS: Adelaide for Dreamtime 2015

Tourism Australia this week announced Adelaide as the host city for Dreamtime, its bi-annual meeting and incentive event and showcase. Taking place on December 6-12, Dreamtime 2015 will bring more than 100 of the world’s top level travel and incentive buyers from key destinations such as Greater China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Singapore, the United States and the United Kingdom to the South Australian capital. The five-day program features two day of touring the host city and meeting with local tourism and business event operators in […]

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NEWS: Aussies in full force at IMEX 2014

A 25-strong delegation will showcase the very best Australia at IMEX America 2014 in Las Vegas this week. This is the largest Australian contingent to IMEX and the collective effort demonstrates the importance of the international business market to local operators. Industry partners joining Tourism Australia at the three-day show include representatives from nine destinations – Sydney and its surrounds, Melbourne, Brisbane, The Whitsundays, Perth, Cairns and The Great Barrier Reef, Northern Territory, South Australia and the Gold Coast – and national service providers such as Virgin Australia […]

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NEWS: Industry welcomes TA campaign

Close to 700 Australian businesses have so far shared their top food and wine experiences as part of Tourism Australia’s new Restaurant Australia campaign, which launched in Sydney last week. Tourism Australia managing director, John O’Sullivan, said it was pleasing to see its new food and wine campaign receive such a strong backing from industry. “We started this campaign by putting out a rally cry to industry and early signs are they are backing it. There’s already so many great stories coming in bringing to life the people, […]

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NEWS: Chinese incentives on the rise in Oz

Australia is building a reputation as the incentive destination of choice for business events groups from North Asia, with the number of incentive bookings on the rise, particularly for large delegations from China. The latest Tourism 2020 progress report for the business events sector reveals Australia welcomed 893,000 international business event delegates for the year ending September 2013, with a total expenditure of $13 billion. Chinese delegates represented nine per cent of visitation and 11 per cent of expenditure. Tourism Australia managing director, John O’Sullivan, […]

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