EVENT: The Ideas Library launches Tom Boi

Melbourne-based creative events company, The Ideas Library created a summer-inspired launch event for fashion label Tom Boi in early December, hosting fashion media, bloggers and social media influencers. The event saw approximately 80 guests gather at South Yarra’s The Flamingo venue to celebrate the newly established brand’s first clothing line and launch its promotional video reel. Tom Boi models kept guests talking about this new product specifically designed for women seeking something a little less frilly and a little more comfortable. Launched by a self-confessed […]

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