NEWS: Starwood launches MICE loyalty program

Starwood Hotels and Resorts recently¬†announced it will launch a loyalty scheme for meeting and travel professionals next month, on October 15, 2014. micenet AUSTRALIA was among a select group of international MICE media invited to the official launch of the scheme, known as SPG Pro, at the St Regis Bangkok. The all-new loyalty program is a clear indication the international hotel group, which has a strong presence in the luxury leisure market, is now focusing its sights on meetings and increasing its market share in […]

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