SINGAPORE – Sofitel strengthens its presence in Asia with the launch of So brand and the opening of four new hotels in Mumbai, Auckland, and Bangkok.

Sofitel So is the designer “boutique hotel” vision of Sofitel and Sofitel So Singapore will debut in June 2013. “We want Sofitel to be in certain places and Singapore is a prime target as it is a high value city,” shares Sofitel Asia Pacific senior vice president, Mr T Markland Blaiklock.

The new Sofitel openings mark a milestone in the hotel chain’s plans to be present in all of the world’s major cities, with a target of 150 hotels by 2015.