The Playford Adelaide is the latest boutique property to join Accor’s rapidly growing MGallery hotel collection.

Weaving together a rich tapestry of local artisans and food producers the centrally located hotel is a true taste of Adelaide offering a warm welcome and a perfect base to explore the city’s cultural precinct.

The family-run property joins a number of nationally and internationally revered hotels, including The Reef House Resort & Spa Palm Cove, Hotel Lindrum Melbourne, Fairmont Resort Blue Mountains, as well as Hotel St Mortiz in Queenstown, Hotel Muse Bangkok and The Baltimore in Paris.

“It is an exciting time for the hotel to be joining MGallery,” general manager, Daniel Sparr, said.

“Rebranding The Playford Adelaide to become part of the collection was a natural fit for the hotel. Its history coupled with a tradition of providing warm and welcoming guest experiences makes it a fitting addition and I look forward to seeing guests experience the additional benefits provided as the hotel joins the collection.”

The MGallery collection is made up of a group of highly individual and distinctive hotels; each one remarkable for its identity and with a special story to tell. Standing on the same site as News Corp’s original offices, The Playford Adelaide was once the site of Rupert Murdoch’s first board meeting held in 1979.

When the hotel opened its doors in 1998, the Sparr family paid tribute to Adelaide’s progressive history by sharing its name with the state’s former premier, Sir Thomas Playford. During his term as premier between 1938 and 1965, Sir Playford oversaw major population and economic gains that contributed to the flourishing city Adelaide is to this day. The former premier’s progressive approach is reflected within the walls of The Playford Adelaide which brings together the best of Adelaide’s assets, whether they be artworks from local artists or a menu bursting with local produce.

Centrally located on North Terrace, The Playford Hotel Adelaide is located on the doorstep of the city’s burgeoning arts, culture and entertainment precinct. Adelaide’s iconic sites are all within walking distance such as Parliament and Government House, the Art Gallery of South Australia, the South Australian Museum, the State Library, Adelaide Casino, Adelaide Festival Centre.

The hotel is also located perfectly for the city’s much lauded latest additions including Adelaide Oval and new South Australia Hospital and Medical Research Institute.

To celebrate joining MGallery Collection, The Playford Adelaide is offering a special “City Getaway” package which includes a free upgrade to a superior Deluxe Guest Room with a $50 credit per booking to spend on food and beverage within the hotel. Prices start from $175. To book, call (08) 8213 8888.

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