Starwood Hotels & Resorts Worldwide recently announced the debut of its iconic W Hotels brand in Brisbane.

Scheduled to open in early 2018 as part of a mixed-use development, W Brisbane will bring a new interpretation of modern luxury to George Street at the western end of the central business district, overlooking the Brisbane River.

The 305-room luxury hotel marks the re-entry of the W hotel brand to Australia.

“W Brisbane marks a significant milestone for Starwood, bringing the dynamic and innovative W brand back to the Pacific Region,” regional vice president, Sean Hunt, said.

“W Hotels is currently experiencing a wave of growth worldwide and having its presence here in Australia will provide a strong foundation for its continued expansion both locally and across the region.We are delighted to embark on this project in partnership with Shayher.”

Along with 25 suites and an ‘Extreme Wow’ presidential suite, the hotel will feature more than 960 square metres of ultra-modern meeting and event space, as well as a 24-hour business centre, spa, and three unique restaurants and bars, including an all-day dining restaurant, Pool Bar and the W Lounge.

Located on 300 George Street by the Brisbane River, the mixed-use development is a joint venture between Shayher Group and Pau Jar Group of Taiwan. The development will be comprised of three separate towers — W Brisbane will occupy one tower, while the other two towers will be used for premium office and commercial space and high-end residences. The development will also feature podium level retail outlets.

W Brisbane will join Starwood’s 14 properties in Australia, as part of a pipeline of 15 W Hotels set to open in the Asia Pacific region before 2019.

Over the next four years, W Hotels will debut in Beijing, Shanghai, Kuala Lumpur, Mumbai and Jakarta, among other Asian destinations.

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