Qantas will this month trial a first-ever virtual reality inflight entertainment service, installing Samsung virtual reality (VR) technology in the First Class cabin across selected services.
As part of a three-month trial that kicks off in mid-February, a number of Samsung Gear VR headsets will be made available to customers in Sydney and Melbourne International First Lounges as well as in the First Class cabins on select A380 services.
Qantas will be the only airline to offer a virtual reality inflight entertainment service, technology that is said to ‘transport customers to an immersive virtual world at the click of a button’ and showcase network destinations, Qantas products and blockbuster movies.
Qantas group executive, brand, marketing & corporate affairs, Olivia Wirth, said the technology is an industry first.
“From an inflight entertainment perspective, it’s an industry first. Qantas is committed to being at the forefront of innovation to give our passengers the very best and latest inflight experiences, like accessing the virtual worlds of their favourite Hollywood blockbusters from the comfort of their seat 40,000 feet above the ground.
“It’s also a fantastic tool to feature our network’s destinations, inspiring travel and promoting tourism.”
The national carrier is also working closely with production company Jaunt to develop and produce the live-action content including destination footage.
Tourism NT is the first tourism group to partner with Qantas on the content creation, with a special 3D experience from Kakadu National Park.
The Northern Territory’s chief minister and minister for tourism, Adam Giles, said: “This innovation literally adds a new dimension to how visitors experience Kakadu.
“Tourism NT is delighted to pilot this new technology as part of its suite of marketing projects utilising new, industry leading technology, and what better way to demonstrate the impact this VR technology can have than by showcasing Kakadu, one of the world’s most iconic ‘must do’ tourism destinations.”
The Samsung VR headsets will be featured in the First Class Lounge in Sydney and Melbourne from mid-February and on select A380 flights between Australia and Los Angeles in the First Class cabin from mid-March.