Luxperience has appointed Beijing African Center (BAC) to help recruit delegates for this year’s business exchange in an effort to engage the growing luxury travel market in China.

This year’s show will take place at Australian Technology Park in Sydney from September 6-9, 2015 and will feature Asian markets as significant contributors, as both exhibitors and buyers.

BAC joins other worldwide agents in North and South America, UK, Europe, India and South East Asia.

Beijing-based BAC is a full service organisation specialising in trade relations, public relations, and travel and tourism marketing.

Established three years ago BAC forms a conduit between the Chinese travel industry and international markets through its team, led by CEO Tracy Qi (pictured), and has a far reaching network across the industry, media and government.

Luxperience founder, Helen Logas, said: “We are excited to welcome Tracy and her team on board. We recognise the significant effects they have achieved in growing the China market to some of the world’s most experiential destinations and are confident that with their well respected and professional background will help welcome the right buyers and suppliers from across North Asian regions.”