Langham Hospitality Group has announced a new upscale global hotel brand, Cordis Hotels and Resorts.

A new generation of hotels devoted to wellbeing, the Cordis portfolio will be developed through a combination of new-build and conversion projects in key cities in Asia and North America, with the brand set to debut in Hong Kong in May 2015.

Introducing the brand, Langham Hospitality Group chief executive officer Robert Warman said: “Building on the successes of Langham Hotels and Resorts, we saw the need to create a collection of international upscale hotels and resorts that will deliver what our guests desire: personalised and efficient services, seamless technology, and authentic experiences in the best locations around the world.”

“Each Cordis hotel will be individual in style, architecture and design, all of which will be reflective of its location and culture, and tailored to the requirements of our guests, from the corporate travellers to honeymooners to multi-generational families.”

According to Warman, Cordis has already signed management agreements and letters of intent to open eight hotels in seven cities within the next three years, including five hotels in China, and one each in Bali (Indonesia,) Colombo (Sri Lanka.)  Other cities targeted for future Cordis hotels include London, New York, Miami, Los Angeles, Orlando, San Francisco, Dubai, Singapore, and Bangkok.

“We are very optimistic about the growth of this particular brand as there are financial, cost-efficient benefits to developing hotels in the upscale tier, the time is right for us to enter high density markets such as North America and especially in China where there is a rising middle class, increasing domestic and international travel, and higher consumption levels,” Mr Warman said.

The holistic concept behind Cordis (the Latin term meaning heart), focuses on the core pillars of intuitive service, connectivity, sophistication and a sense of community.

“Ultimately, it’s all about the devotion to our guests’ wellbeing during their stay with us. That will be interpreted through our service values and special offerings such as expansive meeting facilities, exciting restaurant social concepts, comprehensive kids’ programs, and tailored neighbourhood excursions,” Mr Warman said.