Following from its Asia Pacific launch in February, the International Convention Centre Sydney (ICC Sydney) will visit cities across Asia in the coming weeks to meet with business event decision makers ahead of its December 2016 opening.

The ICC Sydney team will be participating in Business Events Australia’s North East Asia Showcase in Shanghai (April 19-21) and the South East Asia Roadshow in Jakarta, Kuala Lumpur and Singapore (May 3-7 ).

ICC Sydney chief executive officer and AEG Ogden group director of convention centres, Geoff Donaghy said ICC Sydney is stepping up its engagement across Asian markets.

“Our involvement in Business Events Australia’s high profile annual marketing mission in the region allows us to further showcase the range of innovative marketing tools that have already been incredibly well received by the industry,” Mr Donaghy said.

“At ICC Sydney, we have the privilege of marketing one of the most exciting projects underway across the business events industry, in a dynamic, global city that is the economic powerhouse of our nation.

“We believe our inner-city location and world class, flexible venue will be extremely appealing to Asian clients.  Located in the heart of Sydney’s business, education, research and knowledge communities, our multipurpose venue also capitalises on harbour-front and city skyline views,” Mr Donaghy said.

Twenty-three international conventions have already been secured for ICC Sydney, including the World Congress of Accountants (to be held in Sydney in 2018) and the International Chamber of Commerce World Chambers Federation (ICC WCF) World Chambers Congress (to be held in Sydney in 2017).