Research and analysis following EIBTM 2014 (recently rebranded as ibtm world) revealed 97 per cent of exhibitors who participated in last year’s event said it is important for their business.

Global DMC Partners CEO,  Jim Hensley, said: “EIBTM is the strongest and busiest show in our trade show calendar. We’ve had more appointments each day here than we have had in entire trade shows. The buyers we have seen have been good quality and most importantly ready to do business with proposals in place, rather than general enquiries. We are very optimistic about the future business we will place thanks to EIBTM.”

The show reported a four per cent increase in overall attendance and  93 per cent of exhibitors who participated in the 2014 show are planning to return.

Monaco Convention Bureau director, Sandrine Camia, also commented: “EIBTM 2014 has been our most successful show since I have been the director of the Monaco Convention Bureau. The quality and quantity of the buyers visiting our booth have been very good, and all our partners had a very good show with numerous serious requests for proposals.”

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