A revamped GIBTM, now known as ibtm arabia, kicked off this week in Abu Dhabi as meeting planners and PCOs from 36 countries descended on the St. Regis Saadiyat Island Resort for the show’s opening.

ibtm arabia is built around a new three-day format (February 10-12) that features two days of closed door one-to-one meetings, nine networking and social events and a ‘discovery day’ for buyers to explore Abu Dhabi and attend the show’s ‘knowledge forum’.

With twice as many exhibitors as GIBTM 2014, this year’s event will include more than 3000 meetings with 24 exhibitors, including five new countries – Scotland, Ethiopia, Japan, Mexico and Canada – on show.

“The significance of ibtm arabia is fundamental to the continuing growth of the MICE sector and has been built on the success of GIBTM,” exhibition manager, Lois Wilcox, said.

“This new format however, creates a community for this industry, and for the first time everyone will work, learn and network together giving endless opportunities to meet, connect and do business as well as make new friends.

“ibtm arabia offers real exclusivity and with the quality of both buyers and suppliers, matched to have real influence on each other, we believe this new formula can enhance the experience of all our attendees,” she said.


For more information visit www.ibtmarabia.com