A 25-strong delegation will showcase the very best Australia at IMEX America 2014 in Las Vegas this week.

This is the largest Australian contingent to IMEX and the collective effort demonstrates the importance of the international business market to local operators.

Industry partners joining Tourism Australia at the three-day show include representatives from nine destinations – Sydney and its surrounds, Melbourne, Brisbane, The Whitsundays, Perth, Cairns and The Great Barrier Reef, Northern Territory, South Australia and the Gold Coast – and national service providers such as Virgin Australia and Starwood.

Australia continues to inspire corporate clients as a destination offering exceptional business events capabilities. This year, Australia has hosted some of the largest incentive and association events from industries including health, finance, insurance, with a significant number of bookings confirmed for 2015 and beyond.

According to recent research commissioned by Tourism Australia, it’s the raw appeal of Australia – its environment and people – that gives the Great South Land a significant competitive advantage for decision-makers looking for countries that inspire great business outcomes.

Tourism Australia’s general manager of business events, Penny Lion said, “Our aim is to inspire key influencers and decision-makers from around the world by bringing the very best of Australia’s business events products and experiences to IMEX America.

“Our partners represent an incredible cross-section of experiences, bringing to life what Australia has to offer and demonstrating our ability to tailor any experience for delegates.

“Unforgettable experiences, destinations and a wealth of fine food and wine are some of the main reasons Australia consistently ranks as a preferred business events destination.

“We are delighted to be able to showcase our ability to deliver in this space as well as introduce some new experiences including the newly re-opened and rebranded luxury island resort, One&Only Hayman Island, Captain Cook Cruises, CC: Your Australian DMC and Ayers Rock Resort.

“There’s a wealth of business events knowledge within our industry on the stand, which is a terrific reason to drop by and find out first-hand from some of the best in the business.”