Auckland recently won a bid to host the 4th World Journalism Education Congress in 2016, a win that comes after a successful start to the financial year for business event in Auckland.
The congress, which will be held at Auckland University of Technology (AUT), is expected to attract 300 delegates from more than 30 academic organisations worldwide making an estimated contribution to Auckland’s regional GDP of more than $350,000.
Auckland Convention Bureau (ACB) – part of Auckland Tourism, Events and Economic Development (ATEED) – worked with AUT to secure hosting rights, with support from Tourism New Zealand’s Conference Assistance Programme (CAP) bid fund.
The bureau has won five conferences since July 1, 2014 with an estimated return of more than $2.5 million for the local economy.
ACB manager Anna Hayward said the win has contributed to a strong start to the financial year for business events in Auckland.
“This win comes only days after the launch of Auckland’s first ever Business Events Plan which outlines a significant step-change in Auckland’s business events programme, growing the value of the sector from $236 million in 2013 to $430 million annually by 2023.
“Business events already play an important role in reducing tourism seasonality, and the aim is to build on this by growing the number of international business event delegates who arrive outside Auckland’s peak tourism period from 70 per cent in 2013 to 75 percent in 2023.”
Tourism New Zealand international business events manager, Bjoern Spreitzer, said it is exciting to see ATEED further commit to growing the value of the business events sector with the launch of the new Business Events Plan.
“This is another great win for the region and we look forward to continuing to work with ATEED to bring more international events to the country.”
Auckland Convention Bureau markets Auckland as a destination for meetings, incentives, conventions and events. Find out more at www.aucklandnz.com