A fresh approach to mid-market accommodation will soon be launched in regional NSW as Rydges Albury prepares for a major overhaul to become Australia’s second Atura-branded property.

An extensive renovation will begin mid-August to transform the property into the edgy, design-inspired Atura Albury.

Amalgamated Holdings Ltd (AHL) managing director, David Seargeant, said the Atura refurbishment will offer something new and unique to regional NSW.

“The focus is on delivering design, personality and great value with travellers increasingly seeking value-driven experiences to take them out of the everyday – a specialty of Atura Hotels.

“There are a lot of quality touches you wouldn’t usually expect to find and Atura Albury will be a real departure from any other hotel offering in the region.

“With connection and engagement with the local community fundamental to the Atura offering, we’re looking forward to seeing the response to the finished product from Albury locals as well as hotel and conference guests.”

Renowned QT Hotels & Resorts designer, Nic Graham, is leading the refurbishment project’s design, due for completion by the end of the year.

Ceilings throughout the ground floor will be lifted and pipework exposed to lend a strong industrial edge to the interior. Removal of the conference room that opens onto the pool courtyard will create an urban and welcoming open-plan vibe on the ground floor.

The traditional hotel ‘front desk’ will make way for a modern, ply-wood clad reception pod and the public spaces will be filled with a modern mix of bespoke designer furnishings and fittings to engage and delight visitors to the property.

The Albury property will continue to be owned and managed by AHL and led locally by new general manager, Jodi Brown. Ms Brown has an extensive background in the hotel industry after first joining Rydges in 2009.

Ms Brown’s first priorities as general manager include overseeing the day-to-day hotel operation throughout the four-month long refurbishment, ensuring minimal disruption to hotel and conference guests.

“We are one of the region’s most popular wedding and event destinations and whilst we’re excited about the coming changes, our operational focus will be on minimising the impact of the renovation project on the guest experience. To do this, the hotel operations and renovation teams are working closely together to schedule works around the weddings and special events already confirmed,”Ms Brown said.

For more information and to following the project’s progress, visit  www.rydges.com/Albury.