Figures released by the Adelaide Convention Bureau highlight a bumper year for business events as the state secured $211m worth of conventions and conferences in 2014.
A total 191 events were held in the South Australian capital last year, creating 1790 jobs and injecting more than $4m weekly to the state’s visitor economy.
Adelaide Convention Bureau CEO, Damien Kitto, said the success of 2014 is reflective of the bureau’s new marketing strategy.
“The $211m economic benefit for Adelaide and South Australia over the year affords our stakeholders a very impressive return on investment.
“In recent times our strategy has been to focus on securing events within specific industry sectors, particularly medicine, science, agriculture and advanced manufacturing.
“The focus on these genres and on securing higher yielding and larger events has been buoyed since late 2013 with the announcement of a convention bid fund by the State Government.
“This bid fund enables Adelaide to remain competitive in an exceptionally tough market where we face increasingly lucrative offers from rival destinations bidding for the same events” he said.
Tourism minister, Leon Bignell, said the State Government’s convention bid fund, established in November 2013, had become a vital component of efforts to attract more top level conferences to South Australia.
“The State Government fully supports the hard work of the Adelaide Convention Bureau and the Convention Centre to bid for and win more national and international seminars, workshops and conferences for South Australia,” he said.
“We want to make sure the bureau and the local business events industry remains competitive in a tough global economic climate.
“Attracting more major conferences means more visitors for Adelaide and our regions, delivering significant economic benefits for our hotels, retailers, and tourism operators.”
The bid fund, in addition to the $350m investment in the re‐development of the Adelaide Convention Centre has aided in a number of significant future events being secured for Adelaide by the Bureau and its Team Adelaide partners.
Without this support from government, bidding for and winning such events would not have been possible.
Key events held in Adelaide in 2014 include:
- World Aquaculture Congress (2,600 delegates)
- Conference On Railway Excellence 2014 (700 delegates)
- Asia Pacific Oil & Gas Conference & Exhibition (650 delegates)
- Leading Aged Services Association National Conference (700 delegates)
- Financial Planning Association of Australia National Conference (1,200 delegates)
- 2014 Australasian College of Infection Prevention & Control Conference (550 delegates)
- Australian Professional Society on Alcohol and other Drugs Conference (600 delegates)
- Mortgage Choice Annual Conference (500 delegates)
- Australian Society of Orthodontists 2014 National Congress (1,200 delegates)
- AFL National Coaching Conference 2014 (500 delegates)
- The Annual Scientific Meeting for Leaders in Lung Health & Respiratory Science (600 delegates)