Tourism Australia this week announced Adelaide as the host city for Dreamtime, its bi-annual meeting and incentive event and showcase.

Taking place on December 6-12, Dreamtime 2015 will bring more than 100 of the world’s top level travel and incentive buyers from key destinations such as Greater China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Singapore, the United States and the United Kingdom to the South Australian capital.

The five-day program features two day of touring the host city and meeting with local tourism and business event operators in a series of scheduled appointments, followed by three days of educational visits to other Australian destinations.

Adelaide Convention Bureau chief, Damien Kitto, said he is thrilled to be hosting Dreamtime 2015.

“We know from past famil experiences and the feedback and results they generate, that people we host absolutely fall in love with our city and state’s unique offerings.

“This is a perfect opportunity to connect with key markets and fits perfectly with the positioning of Adelaide on a global scale for major conventions, meetings and incentives off the back of the unprecedented level of infrastructure both completed and nearing completion.

“Adelaide has never been more equipped to shine in the spotlight of Dreamtime.”

In echoing Mr Kitto’s sentiments, Hon Leon Bignell MP, South Australia’s Minister for Tourism said: “Adelaide, South Australia, is delighted and honoured to be named host city for Dreamtime 2015.

“With exciting redevelopments of the Riverbank Events and Entertainment Precinct, including major expansions to the world class Adelaide Convention Centre and iconic Adelaide Oval, we now have a hub for major business events that is second to none.

“Adelaide has been named as one of Lonely Planet’s top ten cities to visit in 2014 and recently the New York Times singled out Adelaide as the city in Australia to visit this year.

“We are a hot destination and our big increase in visitor numbers is reflecting that.”

Tourism Australia managing director, John O’Sullivan, commented: “Dreamtime is integral to our broader Tourism 2020 industry targets for business events to grow the sector to $16 billion annually by the end of the decade.

“Dreamtime is Australia’s largest business events showcase, which allows us to connect with qualified buyers from markets including Greater China, Singapore, Malaysia, Indonesia, India, New Zealand, USA and the United Kingdom.

“We truly believe Adelaide and South Australia provide the perfect gateway for our key international buyers to experience a fantastic array of experiences and destinations on offer in Australia – and it’s the perfect time for the city to show its new developments.

“We look forward to working in partnership with Adelaide Convention Bureau to highlight some of the excellent business event facilities and experiences on offer in Australia to our key markets around the world” he said.

The two-day South Australia itinerary for Dreamtime delegates is likely to feature:

  • Renowned wine regions such as the Adelaide Hills, McLaren Vale, and iconic wineries such as Penfolds Magill Estate, home of Grange.
  • High quality cuisine, with attractions such as the Adelaide Central Markets.
  • Beaches and coastal areas, such as Glenelg beach, just minutes from Adelaide City Centre.
  • Adelaide’s CBD and burgeoning Riverbank Events and Entertainment Precinct, with the state of the art Adelaide Convention Centre, iconic Adelaide Oval and surrounding hotels.

Adelaide Convention Bureau was strongly supported in its bid to win Dreamtime 2015 by the Government of South Australia, through the South Australian Tourism Commission, and the South Australian business events sector.