The Adelaide Convention Bureau has released its 2013/14 annual report at its AGM with data confirming its strategy for the year has paid dividends and reinforcing that business events are a key economic driver of the state’s visitor economy.
In a highly competitive national and international market, the bureau took a strategic approach with a volumetric tactic to win business for South Australia.
The strategy proved successful with $116.5m worth of future business events to be hosted by the state.
These events will attract over 37,000 visitors to the state and importantly, generate some 1,130 jobs. These figures represent a healthy 58:1 return on investment.
“It is an exceptionally competitive marketplace and credit must be given to the entire Adelaide Convention Bureau team who have pitched 30 per cent more bids than was our target,” bureau chief executive, Damien Kitto, said.
“Of the 138 events secured for South Australia, 13 are international events and 48 per cent were secured for the low tourism months. I cannot praise the team enough for their sterling efforts this past year.”
Mr Kitto also acknowledged the welcome news that the state government’s two-year bid fund is already paying dividends.
“Undoubtedly this bid fund is assisting the destination in attracting events and we are currently sitting on over $200m of pipeline of activity.
“I also wanted to acknowledge the 80 industry leaders who make up our Conventions Adelaide Program. These influencers continue to be the key drivers of assisting the Bureau in identifying and bidding for large conference opportunities, including a handful of conferences that will attract 3,000+ delegates if successful.”
The full 2014-2014 annual report is available here.