The business events industry is full of acronyms. Great for those who have been working in the sector for a while, confusing for those who are new to the industry.

In our October edition, Brad Foster included a list of acronyms and asked readers to see how many they knew. And so, here’s the complete list. Check out the end of the story to see how you ranked.


MICE – meetings, incentives, convention, exhibitions (or events)

BE – business events


PCO – professional conference organiser

BDM – business development manager

GM – general manager

S&M – sales and marketing (manager)


BEA – Business Events Australia

AACB – Association of Australian Convention Bureau

MEA – Meetings & Events Australia

EEAA – Exhibition & Event Association of Australia

CINZ – Conventions & Incentives New Zealand


IT&CMA – Incentive Travel & Conventions, Meetings Asia

IMEX – Incentive Travel & Meetings Exhibitions

AIME – Asia Pacific Incentives & Meetings Expo

ICESAP – Incentive Conference & Event Society, Asia Pacific

SITE – Society of Incentive Travel Executives

IAPCO – International Association of Professional Congress Organisers

MPI – Meeting Planners International

ICCA – International Congress & Convention Association


BET – Business Events Tasmania

MCB – Melbourne Convention Bureau

BES – Business Events Sydney

CCC – Canberra Convention Bureau

ACB – Adelaide Convention Bureau


PCEC – Perth Convention & Exhibition Centre

BCEC – Brisbane Convention & Exhibition Centre

ICC Sydney – International Convention Centre, Sydney


1-9 – You need to get up to speed. Grab a cuppa and write these acronyms out five times!

10-19 – You’re pretty good. A little more brain matter and you would be hitting elite status.

25-27 – You’re one smart cookie. Have you been working in business events your whole life or are you an undiscovered genius?