Laura Bradley

June 26, 2018 · Sydney, Australia

Dundee campaign secures top Cannes award

Tourism Australia’s campaign, Dundee: The Son of a Legend Returns Home, has won a Titanium Lion award at the 2018 Cannes Lions International Festival of Creativity. The $36 million series of advertisements, which were unveiled at the Superbowl, aimed to put Australia on the radar of Generation X American travellers. CMO of Tourism Australia Lisa Ronson said “This is a campaign which had very clear commercial targets… and which I’m happy to say is already delivering unprecedented leads for our industry partners.”


Opinion

Let’s hope young incentive planners watch the Superbowl (a reasonably safe bet.)


Laura Bradley

June 25, 2018 · Sydney, Australia

RoboCup tournament headed to Sydney

The Socceroos’ World Cup hopes may be slim to none, but next year our RoboCup Soccer teams will have a home ground advantage. RoboCup 2019 will take place at the ICC Sydney from June 28 until July 8, and is expected to draw 20,000 spectators and 2000 competitors from over 50 countries. In case, like me, you’re scratching head as to what RoboCup actually is, it’s a dynamic game wherein competitors design, build and program robots to compete in a soccer match.


Opinion

First stop, RoboCup host. Next stop, FIFA World Cup host.


Laura Bradley

June 25, 2018 · Sydney, Australia

Sydney secures major Singaporean conference

Best World Lifestyle (BWL) – a Singapore-headquartered skincare and nutrition organisation – has selected Sydney as host for its 2019 international convention. The conference, which will be held at the ICC Sydney In May, is predicted to draw 6000 delegates and inject $30 million into the NSW economy. Managing director of BWL Dr Dora Hoan said “[Sydney] has aroused the curiosity of many with its fresh air, pleasant weather, relaxing pace and remarkable cultural landscapes. Best Worlders [sic] are very excited.”


Opinion

The question now is where the 6000 delegates will stay.


Laura Bradley

June 25, 2018 · Sydney, Australia

MCEC appoints director of marketing and communications

Carolyn Johnson, an experienced marketer who has worked with companies such as Pacific Brands and Crown Resorts, has just been appointed by the MCEC as director of marketing and communications. Carolyn worked most recently as the head of marketing at Hostplus, and brings to the position skills in customer experience design and development and implementation of business and digital transformation. MCEC chief executive Peter King said “I have no doubt that Carolyn’s background and wealth of experience will serve our venue well.”


Opinion

Carolyn will commence the role on July 9, just ahead of the expansion launch. What a time to start!


Laura Bradley

June 21, 2018 · Sydney, Australia

Adelaide Convention Centre announces healthy menu

In collaboration with leading nutritional experts, Adelaide Convention Centre has developed a healthy, ‘house made’ menu which will be launched next month. The ‘Honest Goodness’ menu was created by executive chef Gavin Robertson, and focusses on minimum intervention foods that are low in salts, sugars and preservatives. Sugar-laden drinks have been swapped out for ice teas and fruit infused waters, natural rubs and house-made marinades have replaced ingredients featuring nitrates and processed meats have been swapped for smoked and roasted meats.


Opinion

Healthy conferencing is all the rage. Good to see a venue that’s taken note.


Laura Bradley

June 21, 2018 · Sydney, Australia

IHG opens 1000th hotel in EMEAA region

The launch of Intercontinental Phu Quoc Long Beach Resort this month marked the 1000th IHG property to open in the EMEAA region. The group boasts eight brands and works with over 500 hotel owners in EEMEA, with another 321 hotels in the pipeline. The new property is located on the picturesque Phu Quoc island, a UNESCO World Biosphere Reserve off the coast of Vietnam. Six restaurants and bars and state-of-the-art meeting facilities make up its luxurious offerings.


Opinion

With new brand voco being launched and a significant expansion on the horizon, we’ll be seeing a lot more IHG hotels popping up.


Laura Bradley

June 21, 2018 · Sydney, Australia

Tourism Noosa CEO announces resignation

CEO of Tourism Noosa Damien Massingham announced his resignation yesterday, following a six year tenure with the organisation. Damien will be returning to the Queensland Club Industry to take up the role of general manager at Frenchville Sports Club. On his resignation, Damien said “Being part of a team that has produced new, award winning and innovative marketing campaigns resulting in an increase in high value… visitors which in turn has created and retained local jobs has been very rewarding.”


Opinion

Damien’s successor will commence in the near future. Best of luck with your future endeavours Damien!


Laura Bradley

June 21, 2018 · Sydney, Australia

MCEC announces tech update ahead of expansion

In preparation for the opening of its $200 million expansion next month, the MCEC has invested in a suite of new technologies. The new spaces will feature 4k laser projectors, LED-based theatrical lighting equipment and fully-integrated rigging infrastructure, in order to provide customisable event spaces. The centre is also investing $2 million to improve Wi-Fi capabilities. MCEC chief executive Peter King said “The new expansion has allowed us to… meet the technical needs of today’s customer and continuously adapt into the future.”


Opinion

Having met a bunch of event planners for the first time recently, I know how important venue technology is for them.