US-based direct selling company Forever Living Products will reward its top performers next year with an incentive trip to Sydney. More than 7500 delegates from 161 countries are expected to visit the city over four days, resulting in $34 million in direct expenditure to the state. Forever Living Products President Gregg Maughan said Sydney was chosen due to its beauty, culture, architecture and infrastructure. The win was secured by strategic bidding organisation BESydney with the support of the NSW Government and Tourism Australia.
If you’re coming all the way to Australia from the US, you’re going to want to see the Harbour Bridge and Opera House. Sydney was the logical winner.