A senior executive with a proven track record in business events, the hotel and hospitality industries, Ms Beverley Parker was this week appointed as director of business development for the International Convention Centre (ICC) Sydney.

Announcing the appointment on Monday April 7, AEG Ogden’s director of convention centres and ICC Sydney CEO, Geoff Donaghy said Ms Parker brought a wealth of industry experience and business networks to ICC Sydney.

“This is a key appointment to the ICC Sydney senior management team and another indicator that the venue is ready for business.

“Beverley will be responsible for the management of a multi segment team delivering all international, national and local revenue outcomes.

“In developing and successfully implementing the ICC’s annual sales plan, she will work in close collaboration with the convention, exhibition and meeting industries, Business Events Sydney as well as other key stakeholders,” he said.

Mr Donaghy said one of her first assignments will be to oversee ICC Sydney’s major presence at the IMEX Trade Show in Frankfurt, Germany next month.

In addition to working senior executive roles with Four Seasons Hotels and Accor Asia Pacific, Ms Parker served five years as director of sales and marketing with the Sydney Convention and Exhibition Centre, and, most recently, has been working with the Dockside Group as executive director of sales and marketing.

ICC Sydney will be operated by AEG Ogden and is due for completion in December 2016.

“The new venue, in a prime CBD and harbourside location in Australia’s leading city, is destined to become one of the most exciting major convention, exhibition and entertainment facilities in the world,” Mr Donaghy said.