July 6, 2021 | By Bronwen Largier
The Royal College of Pathologists Australasia (RCPA) and ICC Sydney have just proved the value of committing to worst case scenario planning, flipping the association’s flagship conference from hybrid to virtual in two days, to allow it to go ahead during the Sydney lockdown.
RCPA and ICC Sydney built a fully digital back up option into early event plans, to make the transition possible.
With resourcing for the conference making provisions for staff to have dual purpose roles, the event switched the speakers prep room for an online concierge service through their virtual event platform ICC Sydney Connect, moving 180 speakers from in person to online.
With 30 ICC Sydney staff executing the event onsite, it was attended by 1,220 medical professionals from across Australia.
“From the outset, we selected ICC Sydney to help us plan a ‘what if’ scenario for Pathology Update 2021,” said CEO of RCPA, Dr Debra Graves.
“We have a multifaceted program that required expert coordination and a tried and tested innovative virtual event solution and to this end, ICC Sydney has been central to the successful delivery of our event once again.
“We are delighted that by taking the event to a virtual model this year, it has allowed exciting new lines of enquiry and thinking across pathology disciplines to take place,” she said.
“The ongoing flow of information to association members, business and all organisations is arguably ever-more important during a crisis and I couldn’t be more proud of the team for their detailed scenario planning and now exceptional delivery of Pathology Update 2021,” said ICC Sydney CEO Geoff Donaghy.
“The detailed planning of the conference and exhibition allowed ICC Sydney to transform the event from hybrid to 100% virtual in just 48 hours.”
Image credit: ICC Sydney