Brand storytelling agency INVNT, which has been heavily involved in live events, this week launched as [INVNT GROUP] in the Asia Pacific with new divisions designed to serve clients at every and any stage of the storytelling cycle.

The portfolio now includes FOLK Hero, a modern brand strategy firm, HEVĒ, a branded content and digital marketing studio, INVNT, the global live brand storytelling agency, and MEANING, a creative-led culture consultancy.

[INVNT GROUP] in the Asia Pacific is being headed up by Laura Roberts, who remains as managing director of INVNT APAC.

“From securing globally renowned brands as clients to being named Event Team of the Year at the Campaign Asia-Pacific 2020 Event Marketing Awards, we’ve experienced some great successes since INVNT opened its doors in APAC three years ago,” Roberts said.

“Now we’re building on this with the launch of [INVNT GROUP], a move that enables our local team to respond to clients’ rapidly increasing requests for our non-live and integrated campaign expertise through the provision of compelling BrandStory solutions across every stage of the storytelling cycle.”

The launch sees an additional two senior appointments in the region. INVNT’s executive creative director, Adam Harriden, has been named executive creative director for [INVNT GROUP] APAC, and Fiona Pullen is stepping up from executive producer to director of production, INVNT APAC in response to an exponential increase in demand for the agency’s services.