July 23, 2021 | By Graeme Kemlo

The Lancemore Group has quietly added another property to its growing family of boutique hotels and regional conference facilities.

In February they acquired Cleveland Winery, an historic property featuring an 1880s homestead, 50-room hotel and conference and events facilities close to their original Lancemore Hill conference centre.

Lancemore Group was established in 1986 by management consultant Peter Clark who was disappointed with available meeting facilities for his blue chip clients and decided to gather some friends and build the first dedicated conference centre in regional Australia. It was located between Lancefield and Kilmore in Victoria and is now called Lancemore Macedon Ranges.

The Lancemore Group is now run by Clark’s son Julian, who has overseen its expansion into one of Australia’s pre-eminent boutique hoteliers while maintaining a business events focus across many of its properties.

Cleveland was a supplier to the first Lancemore property and appears to be a strong fit with conferencing facilities for 100 to 130, 50 accommodation rooms, 100 acres of vineyards, and outdoor team building options. Adding to the appeal is Cleveland’s historic wine cellars as Lancemore already sells its own label wines from its Red Hill and Macedon Ranges hotels.

Lancemore Group currently comprises four regional Victorian properties plus a 19thcentury mansion at Werribee Park, Lancemore Crossley St in the Melbourne CBD, Lancemore Sydney and Alamanda at Palm Cove, just outside Cairns in Queensland.

Cleveland has not appeared on the Lancemore website yet, but at the time of purchase Julian Clark did suggest Cleveland could be repositioned and refurbished to add the Lancemore touch.

That sounds like a good project for pandemic times.