By Brad Foster
As most would be aware by now, there were 86 organisations that secured funding in Tourism Australia’s Business Events Boost Program announced last week. What you don’t know, and what we can’t tell you, is who they were.
Already we’ve heard rumours. As we know, it’s a small industry and word gets around. But, because we’re professionals, we still can’t tell you just one winner.
What we can say is that successful applicants represent a range of cities and regional destinations, venues and key business events products and experiences, with the funding set to assist with innovative programs and activities including the development of digital assets including video and stills content creation, virtual site inspections, digital marketing and social media campaigns targeting corporate decision makers, event planners and media.
Executive general manager events at Tourism Australia, Penny Lion, told us the reason why they can’t share details on the recipients is because of “commercial in confidence”.
What she also said was that the calibre of ideas submitted through the program application process was impressive.
“Our team had the challenging job of awarding projects to receive support from the $1.5 million fund announced earlier this year as part of broader efforts to assist the industry prompt a restart to business.”
Sometime in the future, when the initiatives the funding was awarded to have been completed, and were successful, we may hear that Business Events Australia played a part in making that happen.
Right now, all we can say is well done to BEA for the initiative and well done to the 189 applicants who put their hands up in the first place.
Australians are a strong and creative bunch. Many working in the business event sector are refusing to give up despite being in the worst possible situation they’ve ever experienced in an industry that has, for decades, been all about growth.
We congratulate you all and hope you continue to fight the good fight.