Health and science industry paves the way for Seoul and Kuala Lumpur to be on a roll winning bids.

Seoul tops 2018 International Biology Congress bid

SCB bidding clinic helped clinch the deal from IUBMB

SEOUL – More than 6000 delegates from around 45 countries will make their way to Seoul in 2018 to attend the 2018 International Union of Biochemistry and Molecular Biology (IUBMB) Congress, a major triennial gathering of the world’s scientific community.
The delegates comprised of academics, corporate research specialists and industry experts in the field of biochemistry and molecular biology will also mark IUBMB’s 70th anniversary in 2018.
Seoul’s winning bid brings into fruition six-months of collaboration among Seoul Convention Bureau (SCB), the Korean Union of Biology and Molecular Biology (KUBMB) and local professional convention organizers, MECI International. Besides the support in crafting a compelling bid proposal (including financial subsidies to employ a professional agency in its creation and advice on effective bid strategies), SCB provided the KUBMB with Seoul-related promotional materials and souvenirs for the judging committee, along with letters of support from both the mayor of Seoul, Mr. Park Won-soon, and CEO of the Seoul Tourism Organization (STO), Mr. Sung-Real Lee.
Upon hearing Seoul’s winning bid, KUBMB Secretary Lee Eun-jin complimented everyone involved, saying, “I would like to congratulate the members of the international committee who were actively involved in the bidding process. I’d also like to thank both the Seoul Tourism Organization and MECI International for their dedication and effort.”
The IUBMB is devoted to promoting research and education in biochemistry and molecular biology throughout the world and gives particular attention to areas where the subject is still in the early stages of development.
IUBMB 2018 will take place at the Coex convention & exhibition center, which has previously hosted the Seoul G-20 Summit and Seoul National Security Summit in 2010 and 2012 respectively.

Malaysia wins successive bids

More bid wins for Malaysia as it eyes to be Asia’s premiere business events destination

KUALA LUMPUR – Malaysia Convention & Exhibition Bureau (MyCEB) is determined to establish Malaysia as Asia’s premiere business events destination and has been winning bids to host conferences that range from training and development to medical industries.
Malaysia will play host to two more conferences in 2015: the 44th International Federation of Training and Development Organizations World Conference 2015 (IFTDO) and Asia Pacific Association of Cataract and Refractive Surgeons 2015 (APACRS). Both conferences would be conducted in the Kuala Lumpur Convention Centre (KLCC).
Organised by the Malaysian Association of Learning and Development (MyLEAD), the IFTDO represents more than 500,000 professionals in over 30 countries. It is committed to identify, develop and transfer knowledge, technology and skills to enhance growth, performance, productivity and sustainable development. The conference is expected to welcome 1500 delegates to KL and generate an estimated RM10.5 million (US$3.4 million) in economic impact from 25th – 28th August 2015.
The APACRS 2015 will bring in 1500 of the world’s leading ophthalmologists to Malaysia. The meeting provides a forum for regional interaction equivalent to its American and European counterparts to raise the standard of ophthalmic practice in Asia Pacific through an educational scientific programme. The meeting from 6th – 9th August 2015 and is expected to bring in RM15.7 million (US$5 million) of economic impact to Malaysia.
On Malaysia’s success in securing the events, MyCEB chief executive officer, Mr Zulkefli Hj. Sharif, commented, “Hosting these conferences in Malaysia will give invaluable exposure and offer opportunities for knowledge sharing, engagement and collaboration between local professionals and their international counterparts. At MyCEB, we firmly believe that these events would be able to contribute to the country’s competitive edge and position Malaysia as Asia’s business events hub”.

Combustion experts to convene at Coex in 2016

Seoul’s collaborative effort with associations gains grounds

SEOUL – Seoul will host the 36th biennial congress of the Combustion Institute in 2016 to be held at Seoul’s Coex convention center.
The congress will bring over 700 international experts from 70 countries, along with over 500 participants from Korea. The win is another example of how the local associations work closely with SCB to prepare and clinch bids. Insuk Jung, chairman of bidding for the Korean Society of Combustion, worked with the SCB in preparation for the bid. The SCB provided financial support, letters of support from the mayor of Seoul and the CEO of Seoul Tourism Organization, and also counseling on bid proposals and presentations.
As a result, the bid by the Korean Society of Combustion received a positive response from the chairmen of the Combustion Institute during its recent symposium in Warsaw.
Seoul’s rise to fifth in the world for the hosting of international congresses is partly due to the increased activity of its local science and health industry associations. Along with strong local association chapters and a rapidly growing meetings industry, bidding support by the SCB and the Seoul Metropolitan Government has led to over 100 bid wins for events in Seoul to be held from 2012-2018. The hosting of these events is expected to bring in over 1.3 trillion won (US$1.15 billion) in revenue for the city.
Upcoming events in Seoul include the 2014 International Congress of Mathematicians, the 26th International Society of Hypertension Biennial Scientific Meeting 2016, and the General Session of the International Association for Dental Research in 2016.

Global Watch

Quality of buyers a major draw for exhibitors’ attendance, reveals Reed Travel Exhibitions Survey.

Chicago favoured location for US meetings and events

CHICAGO— Reed Travel Exhibitions conducted an independent survey to more than 6000 buyers and suppliers within the IBTM Global Events Portfolio database to identify trends for the US as a destination for a trade show for the meetings and events market.

Results of the survey reveal:

  • Most important criteria for exhibitors to attend an event: Quality of buyers; Reputation of the event.

  • Most important reasons for attending a tradeshow: Subject matter of the tradeshow; Quality of exhibiting companies.

Hosted buyers who attended AIBTM 2012 showed some of the highest satisfaction levels with 90 per cent indicating they are likely to return in 2013 to Chicago. Survey results show that 93 per cent of attendees expected to place business as a result of their attendance and 97 per cent felt that the pre-scheduled appointment system (a new introduction to the US exhibition industry) matched their business requirements and is now an important factor of AIBTM.
Reed Travel Exhibitions Portfolio Director, IBTM Global Events Portfolio, Craig Moyes, commented, “As the world’s leading event organiser for this industry, our core brand values are based on our reputation in delivering quality hosted buyers and this remains the key to our success. Equally to ensure there is total transparency, we also have our events independently audited so that our stakeholders can see exactly how many hosted buyers attended rather than rely on an organizer claiming the numbers.”
Additional post show research identified that 80 per cent of trade buyers are likely to attend AIBTM 2013 and 92 per cent would recommend the event to a colleague. AIBTM 2013 will take place at McCormick Place, Chicago from June 11th-13th, 2013 and will be hosted by Choose Chicago.