May 18, 2021 | By Bronwen Largier

Off the back of a recent familiarisation visit by business events planners and travel representatives, Visit Sunshine Coast CEO Matt Stoeckel has spoken out about the importance of business events for the Queensland coastal destination as well as the drive to grow the region’s incentive market share.

“It’s critical that leading booking agents, travel sites and business event planners understand what the Sunshine Coast has to offer and what sets us apart as a destination for leisure and business travel in Australia,” he said.

“Experiencing our region firsthand allows them to go on and sell our region with confidence to travellers.”

In 2019 the Sunshine Coast welcomed 360,000 business travellers, who played a critical role in offsetting seasonality, with business travel usually occurring mid-week or during off-peak periods.

“In addition to the promotion of our conference offerings, we see huge potential in the incentives market and are committed to becoming leaders in this area given the natural alignment of the destination to this market,” Stoeckel said.

“Big companies are often willing to spend big dollars on incentive trips for their employees, clients and distributors, and the Sunshine Coast is perfectly set-up to host these high-end VIP groups and participants.”

Visit Sunshine Coast is undertaking a domestic roadshow this week to further showcase its product, visiting Canberra, Sydney, Adelaide and Cairns. The Sydney roadshow stop has already sold out.

Image: Famil participants aboard Saltwater Eco Tours in Mooloolaba on the Sunshine Coast