August 9, 2022 | By Bronwen Largier | Image: Tourism Australia

The state and local governments have teamed up in Melbourne to offer $5 million in grants for new large-scale public events to bring life back to Victoria’s capital through the City Revitalisation Event Support Program.

Events must have a projected attendance of at least 5,000 people, with events of over 100,000 attendees eligible for funding of $200,000 or more. Successful applications for events of between 5,000 and 50,000 attendees will receive between $10,000 and $99,999 in funding.

Priority will be given to events attracting visitors to Docklands or to the city at night and events which take place in the cooler months, from April through to September. Events with higher economic impact will also be looked upon favourably.

“Melbourne is well known for its incredible events culture and we’re supporting the industry because we know how important it is for creating job opportunities for Melburnians,” said Victoria’s minister for industry support and recovery Ben Carroll.

Melbourne’s Lord Mayor Sally Capp said the supported events would fill Melbourne’s streets and laneways with people, colour and vibrancy.

“We know events are driving Melbourne’s recovery – attracting millions of people to the city to shop, dine and explore, providing our city businesses with a much-needed boost,” she said.

Applications for funding opened yesterday and will close at 5pm on September 5. More information can be found here.