By El Kwang

With the continued and varied development of sophisticated integrated resorts in Asia and around the world, it is easy to overlook the pioneers. micenet ASIA decided to make an editorial site visit to Resorts World Genting in March and discovered the reasons why the 49-year-old property continues to remain relevant in the meetings, incentives and events market.

Genting Malaysia Berhad announced it was investing MYR 5 billion (approximately US$1.53 billion) in a Genting Integrated Tourism Plan (GITP). The 10-year master plan involved the development, expansion, enhancement and refurbishment of hotels, the theme park, a 10,000-seat show arena and infrastructure at Resorts World Genting. The piece de resistance of the announcement was the Twentieth Century Fox World theme park anticipated to open in 2016. With all the competition in the marketplace, Genting Malaysia Berhad’s continued investment into Resorts World Genting was a commendable effort to refresh a resort that was opened in 1965 by founder Tan Sri Dato Seri Lim Goh Tong. While it is especially challenging to maintain and refurbish infrastructure on a mountain where wet and foggy weather conditions are common, it has not stopped the experienced infrastructure team at Resorts World Genting from providing a safe and reliable environment for many leisure and business events guests over the years.

What makes Resorts World Genting remain relevant in the competitive marketplace, enabling it to repeatedly attract MICE groups?

Service delivery

Despite the size of the integrated resort that is supported by a staff strength of 14,000, micenet ASIA experienced service consistency that is sincere yet calmly subtle during our recent visit. The company culture is evidently rich and present across all levels and teams. We experienced a strong sense of loyalty and passion from its staff, and it was common to meet long-stay employees who have been at Resorts World Genting for up to three decades.
They were clearly powerful brand ambassadors of the resort, with their sincere storytelling opening us to the resort’s marvellous journey of growth since 1965. This then highlighted the importance of how the high standards of service delivery confidence have enabled the resort to constantly meet and exceed the expectations of business events professionals.

A plethora of event options

Experienced business events professionals expect integrated resorts to cater for large delegate numbers. The 28216-sq ft grand ballroom of Genting International Convention Centre can accommodate 4500 delegates in a theatre-styled setting. The numerous breakout rooms located on one dedicated level enable multiple-stream conferences to manage and retain attendance efficiently.
The resort offers a range of three- to five-star hotels; accommodating different budgets of delegates and their families, and allowing all to stay in the same location.
If weather permits, larger off-site cocktail welcome receptions or casual dinners can be held at the award-winning Sky Terrace of the Chin Swee Caves Temple, a unique venue with a view at 4600 ft above sea level.
While the outdoor Genting theme park is closed to make way for the new 2016 Twentieth Century Fox World, delegates with some free time within their programmes can enjoy the indoor theme park nestled amongst retail and dining outlets.

The intimate elite incentive crowd can stay at the newly-furbished Genting Grand hotel, have pre-dinner drinks at the new Genting Club lounge, or enjoy a private dinner in The Olive restaurant.
For those in need of a digital detox, let nature conduit the essence of “being present in the moment” through a series of outdoor team-building activities and eco walks at and round the cool, crisp air and vast greenery surroundings of the Awana Longhouse, located within the Awana Hotel.

Easy accessibility

Like most integrated resorts, it is easy getting to and around Resorts World Genting. The resort is an approximately 45-minute drive from Kuala Lumpur. MICE groups can get to the top of the mountain via coaches or cable cars. The GITP plan funds for the development of a new cable car station with 100 gondolas. The new station will be able to transport up to 4000 passengers per hour, compared to the current 1600. With the cool weather, a key appeal of this destination, getting around the hotels, events space and entertainment areas connected through walkways is a breeze. m

trending-jungle-trek

JUNGLE TREK

The jungle in Awana is one of the oldest rainforests in the world. Estimated to be 130 million years old, it is even older than the Amazon jungle. It is also a certified bird-watching destination known as IBA10 (important bird areas) by the International Bird Watchers Association.

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