October 14, 2021 | By Bronwen Largier

Tourism WA has appointed Carolyn Turnbull as its Managing Director, promoting her from her existing role as Executive Director for Industry, Aviation and Markets.

Turnbull joined the organisation last October. She was previously Chief Aviation Development Officer at Perth Airport and has held several roles in the accommodation sector, including with IHG, Hyatt Hotels and emerging hotel brand AZERAI Hotels and Resorts.

“Carolyn’s experience working in international markets is incredibly valuable as we look to the future of our industry and the resumption of interstate and international travel, and we’re fortunate to have her at the helm of Western Australia’s State tourism body as we navigate the ongoing challenges of recovery,” said Business Events Perth Chair Bradley Woods.

Turnbull said she was enthusiastic about continuing Tourism Western Australia’s decades-long partnership with the state’s business events bureau.

“Pre-COVID, business travellers injected an estimated $2.5 billion into the WA economy. As the world emerges from the COVID-19 pandemic, Western Australia has a once-in-a-lifetime opportunity to reshape our visitor experience,” Turnbull said.

“I look forward to working closely with our key stakeholders such as Business Events Perth as we continue to promote Western Australia to the world as an amazing business events destination both domestically and internationally; and welcoming visitors back to our shores when the time is right.”

Turnbull faces a challenging time ahead, with the Western Australia Premier Mark McGowan saying the state won’t be welcoming international travellers until sometime in 2022 and flagging that the state would most likely shut its borders to the Northern Territory, South Australia and Tasmania if they opened their borders to NSW and Victoria.

Qantas has already changed its flagship direct flight from London to Perth to touch down in Darwin until at least April 2022 and says it will maintain an open mind about what might happen in the future, based on the performance of the route when international travel resumes in some states from next month.