Nicolena Oborn, group director of sales at Crown Hotels.


How long have you been the Group Director of Sales at Crown Hotels?

I have been the group director of sales – Crown Hotels (Melbourne and Perth) for three years and nine months. Prior to my promotion to the group role, I was the director of sales – Crown Hotels Melbourne for 18 months.

Where were you previously?

Before Crown, I worked at the Hyatt Regency, Sanctuary Cove as director of sales and marketing. Before that, I held similar roles at the Hyatt Regency in Auckland, The Sukhothai Hotel in Bangkok and Le Meridien in Sydney.

What made you make the move to Crown Hotels?

When the offer presented itself to me, I knew I couldn’t turn it down. Having the opportunity to work for a renowned brand like Crown was an opportunity like no other. I will be forever grateful for having been given this opportunity, and intend to make the most of it.

Crown Towers Perth is now open. What has the feedback and interest been like since opening?

The feedback has been overwhelming – Crown Towers Perth is the ultimate in luxury and it is certainly showcasing its opulence to those who have experienced it thus far. People are amazed at the level of luxury we have achieved: the views, the state-of-the-art hotel technology, the unparalleled service… the interest in the property is at an all-time high and business is doing very well as a result.

What kind of event business are you expecting?

With the brand new Crown Ballroom and large event space, we are expecting a promising 2017 for events in Perth. The Crown Ballroom is the newest and most prestigious event venue and caters for up to 6000 people, depending on room configuration. Its impeccable design covers every inch of the pillarless ballroom with its beautifully appointed chandeliers, custom designed carpets, elegant cream wall paneling and high ceilings. The adjoining open air terrace is the perfect pre-function area with views over the Perth landscape. It’s fantastic to note that Perth is well and truly on the map and is becoming a global destination, attracting a lot of new interstate and international business.

How is 2017 shaping up for the Crown group? Will it be a good year for Crown and the business events sector generally?

As both Melbourne and Perth are prominent tourist destinations in Australia, 2017 is looking promising for Crown Hotels and the business events sector. The expansive offerings of hotels, restaurants and event spaces is putting us in excellent stead for the year ahead. I am confident that 2017 will be a very good year for Crown.

Where is growth coming from for Crown Hotels?

The interest from both interstate and international markets is growing Crown Hotels as a brand. The increasing list of direct international flights to the western border is also very favourable to Crown Perth, and will likely see the business go from strength to strength.

Is there anything else you would like to comment on?

Crown Hotels would not be where it is today without the passionate and hardworking teams we have on board across Melbourne, Perth, Sydney and overseas. Crown proudly employs over 15,000 people, and it is the commitment and dedication of these individuals that drives its success.