August 23, 2021 | By Joyce DiMascio | Image above: Paul Baker (left) and Tim Rusbridge

COVID-19 has forced lots of event industry professionals to find new ventures and channels for their experience and capability.

Three talented ex-Reed Exhibitions Australia colleagues, Paul Baker, Tim Rusbridge and Adam Woods, have done just that, launching the teaser campaign for their new venture which will offer substantial learning content and no “filler or fluff”.

It’s called Hero Series and, according to co-founder Paul Baker, it’s an online immersive learning experience with educational content from global thought leaders delivered via a new education platform.

We believe that people learn best from people who inspire and that learning shouldn’t be done in isolation,” he says.

Tim, Adam and I believed that the education and training industry was long overdue for major disruption. There is so much fluffy, filler content out there and everyone thinks they can just throw up a webinar, online conference or a video.  Hero Series delivers no filler…just killer content.

“Traditional online learning is also very one-way with little to no interaction between the speaker and between attendees. We’re different in that we have created a platform that encourages interaction, one where people can get their specific questions answered.”


Adam Woods

Between them, the trio has 40 plus years of event experience and know first-hand the power of content and community. The have been responsible for some of the biggest consumer and trade events in the country.

“Learning shouldn’t isolate, it should bring people together around common goals and passions, where challenges can be faced collectively and successes can be shared freely. That is why all our series are cohort-based within a purpose-built online community platform.”

Baker says the Hero Series will be developed as a Masterclass with the most innovative thinkers and business minds in the world.

“It’s all well and good to listen to or read about theory but this is most useful when backed up with practical advice, real life stories and examples of successes (and failures). That’s why our heroes can stand up in front of a crowd and say with confidence, “I understand your challenges, I’ve been there before… here is what I know”.

After a four-week series, participants remain part of the global community platform, where they can continue to network, share success stories and engage with likeminded individuals. The community can be accessed via any browser or the Hero Series mobile app – think social network without the annoying adverts, he says.

And who are the Heroes? Baker says we’ll have to wait for that. “This is currently a tightly held secret, but rest assured our first line-up of heroes will be announced very soon.”