Event technology is slowly shaping the future of MICE in the region, but standing in the way are cost concerns and a reluctance to tweak current processes, writes ACTIVE Network APAC marketing manager, Ruth Mannion.

Event technology is enabling a breakthrough in the international MICE industry and Asia is no exception. Cloud-based online registration and attendee management are changing the way event planners approach event logistics and are raising the standards for overall attendee event experiences.

Despite the global adoption of this technology, many event organisers in Asia still rely on manual registration and payment processing. Some are reluctant to try what they fear might be expensive software and others do not want to change current processes. The reality is that online event technology is very reasonably priced. Solutions such as ACTIVE Network’s RegOnline platform have no set-up fees and only charge a minimal fee per successful registration. Furthermore for the organiser, this technology means immediate time saving and efficiency. In this competitive space, online platforms provide a more professional experience that meets and exceeds the needs of demanding audiences.

The benefits of online attendee management systems are manifold. Traditional paper-based methods made communication difficult. With online systems, event organisers have complete control over event registration, promotion, attendee management, and tracking. Features include venue sourcing tools, allowing organisers to easily compare and negotiate with venues in over 200 countries. For events with different types of delegates, organisers can easily create a more personalised experience by customising registration forms and offering different pricing options.

Capturing data and measuring ROI is a crucial way for event planners to assess and optimise their event’s success. Organisers no longer need to rely on third parties for such data, as using online reporting tools allow them to create detailed standard or custom reports. A centralised platform can provide marketing, sales, finance and logistics departments with the information they need. RegOnline can help event staff to manage the check-in process with ease and ensure a smooth start.
With online systems, payment processing is made simple and secure and all data is easily accessible by the organisers. This automation saves event organisers hours of manually processing credit card information.

Ultimately, organisers need to assess their priorities before adopting event technology for their events. Whether it’s increased attendance, an improved on-site experience, increased engagement, or a better event ROI, event technology can certainly deliver! With event technology anything is possible; all that’s required is commitment from organisers and a move away from the old paper-based system.