City of Sydney Lord Mayor, Clover Moore and iconic Australian artist and NYE13 creative ambassador, Reg Mobassa, today officially launched the 2013 New Year’s Eve celebrations on the steps of the Sydney Opera House.

For the first time in over a decade, fireworks will be propelled from the sails of the Sydney Opera House to mark the icon’s 40th anniversary.

The world-famous pyrotechnic display along the Sydney Harbour Bridge is set to be twice as big as previous years with new LED technology forming the centrepiece.

The Lord Mayor said the event’s creative style will be “inspiring, daring and colourful”.

“I expect this year’s event to have one of the most creative fireworks displays Sydney has seen.”

The Sydney Harbour Bridge Effect will be based on the artworks of Reg Mombassa, who has created an ‘all-seeing eye’ to symbolise the event’s Shine theme.

Fortunato Foti, now in his 14th year as NYE Fireworks Director, said the pressure is always on make the world-renowned pyrotechnics display bigger and better than ever.

“Like Reg Mombassa’s works, this year’s fireworks display will be very colourful and unique… It’s been a challenge pulling it together, but I think the crowds will be impressed on the night.”

In an Australian first, the Royal Australian Mint has also developed a $1 silver coin with coloured holograms to capture the NYE13 fireworks celebrations.

The commemorative coin, set to become a collector’s item, will be the first in a 10-year series to be released on January 1 each year.

“Each year, tourists and Sydneysiders ask whether they are able to take home a special memory of Sydney New Year’s Eve, so for the first time we’re creating this special piece of memorabilia,” the Lord Mayor said.

For more information visit: www.sydneynewyearseve.com