April 11, 2022 | By Bronwen Largier
The Events Industry Council (EIC) is asking the global business events industry to contribute to its Economic Significance Study, which seeks to quantify the economic impact of the industry worldwide and the impact of the pandemic on the industry.
The EIC hopes to use data from survey responses to help guide the industry’s recovery strategies as well as showcase the industry’s value.
“We are committed to continuing to collect, curate and share accurate and relevant data on the condition of the industry,” said EIC CEO Amy Calvert.
“This survey is an essential component of our Economic Significance Study and I urge event professionals to take a few moments of their time to complete it so that we can ensure our data are as comprehensive as possible.
“We know that business events are a major contributor to the global economy and by determining the full value of meetings in 2021, as well as prospects for 2022, we are able to actively provide a clear and credible statistical base on which to gain recognition for our industry as a vital economic driver.”
The study is being undertaken with the help of Oxford Economics and those who complete it can receive points towards certain industry accreditations.
Alongside a call for survey responses, the EIC has released its Global Business Events Barometer for the last quarter of 2021, which showed that both RFP activity and group hotel nights were up on the previous quarter, 14 and 15 per cent respectively.
The survey for the EIC’s Economic Significance Study can be completed here.