It’s a pleasure when you’re walking through an exhibition like ABEE and Sydney’s Event Showcase and you come across a product that just flaws you with its simplicity and potential.

First-time exhibitor at this year’s event – Buffed – has all that and more. Quite simply, Buffed offers a mobile shoe shining service that can be used to add a little something different at events. And for $150 for two hours it’s affordable and quirky.

What’s more, Buffed has a CSR component to it. Buffed offers franchise opportunities to the long-term unemployed or, as its founder Peter Ball explains, “assists individuals excluded from the workforce”.

The company has 10 franchisees to date and is hopeful to grow that to around 100 over the coming 12 months.

Visit to learn more.