February 16, 2023 | By Bronwen Largier
Once known simply as Australia’s largest speaker bureau, Saxton has diversified its offering further, adding event management to its stable of services.
After celebrating half a century as a speaker bureau in 2015, Saxton expanded its presence beyond Australia in 2019 and added an influencer arm called Saxton Engage.
Now, in response to changes in the events industry driven by the COVID-19 pandemic, Saxton Group has officially launched an event management arm, with the business already managing events for some of its existing corporate clients.
“It became evident that there was a need for this service for our clients after many of our corporate clients downsized or completely removed their events team during or post-COVID,” said Saxton CEO Anne Jamieson.
“Adding an event management arm to Saxton Group was a natural progression and allows us to fully support our clients end-to-end.”
Called Mixi by Saxton, the new division delivers event management services for business events including conferences, meetings, corporate parties, speaker events, live performances and incentives. Event strategy and commercialisation consultation are also part of the new offering.
As part of the launch this week, Saxton has already flagged further expansion of its event management services later this year.
Overseeing Mixi by Saxton as the new general manager of events is Maggie Benjamin, who has moved across from women’s business network Business Chicks, where she was head of events.
“I feel so honoured to be in the trusted hands of Saxton to build up a unique and state-of-the-art events division as the newest part of the brand family,’ said Benjamin.
“The last few years of uncertainty have seen a lot of people move away from the events industry and with organisations in need of support as events come back better than ever, we’re here to fill the gap! It’s such an exciting time and I couldn’t be more thrilled to be leading the brand.”
Saxton’s new general manager of events Maggie Benjamin