MARC BICHET
GCP HOSPITALITY
MARKETING AND BRANDING DIRECTOR

With venues similar to a design architecture and art galleries in New York, GCP Hospitality marketing and branding director, Marc Bichet, shares with Sandra Hernandez why creative events spaces at Pullman Bangkok Hotel G are fast gaining popularity.

Q: What does a Pullman Bangkok Hotel G offer meeting and event planners that other chains do not?
A: Pullman Bangkok Hotel G offers creative event spaces with strong design identities. ‘The Library’ which has the look and feel of an architecture or design firm and ‘The Gallery’ was inspired by art galleries in New York and hosts exhibitions of work by up and coming Thai artists. Pullman Hotel G also houses ‘The Ballroom’ which is located on the 38th floor of the hotel and boasts panoramic views over Bangkok skyline.
Our events team is extremely creative and comes up with new concepts for events, decorations and food offers. They are ‘out of the box’ and tailor made specifically for each client. The food and beverage offer and coffee breaks are directly supervised by our French Executive Chef who has a strong culinary approach.

Q: Pullman Bangkok Hotel G places a great deal of effort on staff training. How does this reflect on events Pullman hosts?
A: Members of our staff are trained to be creative, give great service and be pro-active as we feel this helps them to provide an efficient yet friendly service to all our customers. Associates are aware of the importance of giving a unique service to each client and it’s their commitment that makes our MICE offering stand out from the crowd.

Q: Pullman Bangkok Hotel G also places a great level of investment on its MICE venues. Why is this?
A: Bangkok is a central hub for MICE business and as we’re located on the CBD where there’s an increasing demand on venues to have a strong design identity whilst instilling offering quality service.

Q: What is your observation on the trend that business tourism (MICE) is heading to?
A: A MICE business is a strong component of revenue generation for hotels. The number of tradeshows and incentives are increasing rapidly in Asia and companies are investing more in product launches and showcases. All this is contributing to the expansion of the
MICE industry.

Q: What is your analysis on the current situation of the MICE industry and how do you see Pullman Bangkok Hotel G as an influencer in this industry?
A: With all the communication mediums that exist today, the rise of social media and the extreme competition on the markets, companies are trying hard to differentiate their products/services from others. Having said this, organisers are now looking for cutting edge venues with a look and feel that will match their product and service identity. They want quality service and new food and beverage ideas that will surprise their hosts and give them an edge over their competitors. This is why Pullman Bangkok Hotel G has created in-vogue venues with dedicated creative event team and has chefs with strong culinary approaches.

Q: Pullman Bangkok Hotel G has emphasised great cuisine in its F&B venues. What do you offer the events market in terms of cuisine at group lunches, gala dinners and
special events?
A: At Pullman Bangkok Hotel G we do not standardise our food and beverage offer. Our team work closely with our clients to come up with a tailor made proposal, be it a champagne party product launch on the 38th floor or a creative coffee break in line with the image of the client to an art work shop for team building purposes.

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